Xbox 360: the price of keepin' it Kool [update 1]

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Koolance (Xbox 360)Koolance has developed a pricey cooling kit for Xbox 360, which features its patented Exos-LT system. At $394.99, the kit is essentially the cost of the premium console itself. In addition, Koolance warns, "[Installation] can be a labor-intensive task that should only be attempted by experienced individuals. Any manufacturer warranty on the Xbox 360 is voided by installing or using this product."

Is overheating enough of a concern to warrant an additional $395 investment? No. So who will buy the cooling kit? The unlucky few with faulty units? Maybe. Hardcore fanboys? It's possible. Paranoid geeks? Definitely. Exploiting mass hysterias with niche product solutions is what keeps these companies afloat. Can't knock the hustle.

Update: fixed price.

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